Manag., November-2017 – Q43
0. Entrepreneurial Judo strategy aims at which one of the following?
- Option : A
- Explanation : Entrepreneurial organizations engage in
“entrepreneurial judo” when competing with
resource-rich organizations. Entrepreneurial
judo is opportunity-driven regardless of the
firm’s resource constraints. Three key
elements of an entrepreneurial judo strategy
are agility, flexibility, and leverage. Drucker
notes three situations where entrepreneurial
judo may work best, namely, in a rapidly
changing environment, in a situation where
a market leader may not find an opportunity
worthwhile, or in a situation where the market
leader refuses to make their current products
or processes obsolete or refuses to creatively
destroy existing competencies and construct
new ones. Entrepreneurial judo enables firms
with limited resources to compete with
established market leaders. “Hits them where
they ain’t”; that is, an entrepreneurial judo
hits the competitors in their weak areas before
the competitors become aware of their
competitive challenges.
Fast and flexible entrepreneurial organizations take on market leaders not only in high-tech sectors such as computer hardware and software but also in traditional, low-tech sectors such as retail. They do so using entrepreneurial judo. In judo, a combatant uses the weight and strength of his opponent to his own advantage.
