Manag., November-2017 – Q37
- Option : D
- Explanation : Mintzberg has identified the 5 P’s of strategy. Strategy could be a plan, a pattern, a position, a ploy, or a perspective.
> A plan, a “How do I get there?”
> A pattern, as emerging out of actions consistent over time.
> A position, that is, it reflects the decision of the firm to offer particular products or services in particular markets.
> A ploy, a manoeuvre intended to outwit a competitor.
> A perspective, that is, a vision and direction, a view of what the company or organization is to become.
