Explanation : Major Store Retailer Types Specialty Stores: Carry a narrow product line
with a deep assortment, such as apparel stores,
sporting-goods stores, furniture stores, florists,
and bookstores. A clothing store would be a
single-line store, a men’s clothing store would
be a limited-line store and a men’s custom shirt
the store would be a super-specialty store.
Examples: The Body Shop, Gap, The
Athlete’s Foot.
Department Stores: Carry several product
lines—typically clothing, home furnishings,
and household goods—with each line
operated as a separate department managed
by specialist buyers or merchandisers.
Examples: Sears, Macy’s, Marshall Field’s.
Supermarkets: A relatively large, low-cost,
low-margin, high-volume, self-service
the operation designed to serve the consumer’s
total needs for food and household products.
Examples: Kroger, Vons, A&P, Food Lion.
Convenience Stores: Relatively small stores
located near residential areas, open long hours
seven days a week, and carrying a limited
line of high-turnover convenience products
at slightly higher prices. Examples: 7-Eleven,
Stop-N-Go, Circle K.
Discount Stores: Carry standard merchandise
sold at lower prices with lower margins and
higher volumes. Examples: General–Wal-
Mart, Target, Kmart, Specialty–Best Buy.
Off-Price Retailers: Sell merchandise bought
at less-than-regular wholesale prices and sold
at less than retail; often leftover goods, overruns,
and irregulars obtained at reduced prices
from manufacturers or other retailers. These
include factory outlets owned and operated
by manufacturers (example: Mikasa);
independent off-price retailers owned and run
by entrepreneurs or by divisions of larger
retail corporations (example: TJ Maxx); and
warehouse (or wholesale) clubs selling a
a limited selection of brand-name groceries,
appliances, clothing, other goods at deep
discounts to consumers who pay membership
fees (examples: Costco, Sam’s, BJ’s Wholesale
Club).
Superstores: Very large stores traditionally
aimed at meeting consumers’ total needs for
routinely purchased food and non-food items.
Includes category killers, which carry a deep
assortment in a particular category and have
a knowledgeable staff (examples: Best Buy,
Petsmart, Staples); supercenters, combined
supermarket and discount stores (examples:
Wal-Mart Supercenters, SuperTarget, Super
Kmart Center), and hypermarkets with up to
220,000 square feet of space combining
supermarket, discount, and warehouse retailing
(examples: Carrefour [France], Pyrca [Spain]).