Manag., July-2016-Q25
0. Match the items of List–I with the items of List–II :
| List–I | List–II |
| (a) Rich-media ads | 1. Online ads that appear between screen changes on a website, especially while a new screen is loading. |
| (b) Pop-ups | 2. Display ads that use eyecatching techniques such as float, fly, and snapback. |
| (c) Interstitials | 3. Ads that users can block through the use of applications developed by web browser providers. |
- Option : C
- Explanation : Interstitials are online display ads that appear between screen changes on a Web site, especially while a new screen is loading. For
example, visit www.marketwatch.com and you’ll probably see a 10-second ad for Visa, Verizon, Dell or another sponsor before the
home page loads, Pop-ups are online ads that appear suddenly in a new window in front of the window being viewed. Such ads can
multiply out of control, creating a major annoyance. As a result, Internet services and Web browser providers have developed
applications that let users block most popups. But not to worry. Many advertisers have now developed pop-unders, new windows that
evade pop-up blockers by appearing behind the page you’re viewing.
Rich media ads attract and hold consumer attention better than traditional banner ads. They employ techniques such as float, fly, and snapback—animations that jump out and sail over the Web page before retreating to their original space.
