Manag., January-2017-Q40
- Option : B
- Explanation : The business strategy usually occurs at the business unit or product level, and it emphasizes the improvement of the competitive position of a corporation’s products or services in the specific industry or market segment served by that business unit. Business strategies may fit within the two overall categories of competitive or cooperative strategies. For example, Apple Computer uses a differentiation competitive strategy that emphasizes innovative products with creative design. The distinctive design and colours of its iMac line of personal computers (when contrasted with the usual beige of the competitor’s products) has successfully boosted the company’s market share and profits. In contrast, Air India followed a cooperative strategy by forming an alliance with Lufthansa Airlines in order to provide global service.
