Manag., December-2019 – Q48
0. Mergers and acquisitions are example of which strategy of Ansoff (2 × 2) matrix?
- Option : D
- Explanation :
Ansoff’s product-market growth matrix presents four options. Staying with your existing product in your existing market is low risk, however moving into a new market with an existing product increases the risks, as does a new product in an existing market. The greatest risk is with a new market and product.
