Manag., December-2018 – Q80
| List-I (Macro strategies developing customer value) | List-II (Specific strategy) |
| (a) Customer excellence | (i) Store on the corner of a busy intersection |
| (b) Operational excellence | (ii) Unique merchandise |
| (c) Product excellence | (iii) Strong relationships with their suppliers |
| (d) Locational excellence | (iv) Effective branding |
