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0. The following statements relate to value-based organizations. Choose the correct code for the statements being correct or incorrect. Statement I: The goal of any sales promotion is to create value for both the consumer and the firm. Statement II: Sales promotion always shifts sales from the future to now and thereby leads to short-run benefits at the expense of long-term sales stability. Code:
Statement I is correct, but II is incorrect.
Statement II is correct, but I is incorrect.
Both the statements I and II are correct.
Both the statements I and II are incorrect.
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