| List-I (Thinkers) | List-II (View) |
| (A) George A. Steiner | 1. The aim of the business is to earn profits by utilizing the resources and engaging in open and free competition, without deception or fraud. |
| (B) Milton Friedman | 2. Social values would dominate business values if businesses concerned themselves with ethics. |
| (C) Theodore Levitt | 3. "As a Statement of purpose, maximizing of profit is not only unsatisfying, it is not even accurate. A more realistic statement has to be more complicated. The corporation is a creation of society whose purpose is the production and distribution of needed if the whole is to be accurate; you cannot drop one element without doing violence to facts". |
| (D) V. B. Dyes | 4. "The managers of the biggest companies know as a business gets larger, the public takes more interest in it because it has a greater impact on the community. The antennae of these managers are tuned to public opinion and they react to it. They seek to maintain a proper image of their company in the public mind. This leads to the assumptions of greater social responsibilities". |