List-I (Important ethical principles) | List-II (Example) |
(A) Do not deceive or cheat the customers by selling substandard or defective products by under measurement or any other means. | 1. Publishing false information about competitors, bribing retailers, etc. |
(B) Do not report to hoarding, black marketing, or profiteering. | 2. Textile merchants in general clear the defective stock under the guise of discounts. |
(C) Treasure sincerity and accuracy in advertising, labeling, and packaging. | 3. Management of theatres sells the tickets for higher prices during the initial days of the release of a film started by a crazy hero and heroine. |
(D) Do not furnish the image of competitors by unfair practices. | 4. Ads of automobiles in general provide false details in every aspect. |