Firms must not present performance or performance-related information that is false or misleading.
Statements referring to the performance of a single, existing client portfolio as being “calculated in accordance with the Global Investment Performance Standards” are prohibited, except when a GIPS-compliant firm reports the performance of an individual client’s portfolio to that client.
Firms are required to provide a compliant presentation for any composite listed on the firm’s list of composite descriptions to any existing client only that makes such a request, and not a prospective client.