| List-I (Methods of creativity) | List-II (Features) |
| (A) Brainstorming | 1. New product or services |
| (B) General group processing | 2. Creativity of ideas |
| (C) Synectics method | 3. Backstop creativity process |
| (D) Creative decision-making | 4. Discussion about innovation |
| 5. Ranking of ideas |
CODES
| A | B | C | D | |
| I | 1 | 2 | 3 | 4 |
| II | 5 | 3 | 4 | 2 |
| III | 3 | 1 | 2 | 4 |
| IV | 2 | 5 | 3 | 4 |