24june2019 paper1 Q30
0. Today’s media – society equation is large:
- Option : C
- Explanation : The role of media is to reach new information from the source to the target audience in a one way communication. In the process, it spreads thought and philosophy; informs on union and division of peoples and boundaries; popularises or demonises individuals; builds prejudices; and markets products. Though traditionally, the media prided itself on morality and equality, which lent a mystical character to it; with the rise of a global commercial world; it has steadily moulded a consumerist society. Trade and commerce govern individual as well as national interests. So, the media-society equation today is largely consumer-conscious.
