0. Transforming thoughts, ideas and messages into verbal and nonverbal signs is referred to as
Encoding is the process of converting thoughts or information into a communicable form — either verbal (words) or non-verbal (gestures, symbols, tone, etc.). This is a fundamental step in the communication cycle.
Option A: channelisation
Incorrect – Channelization refers to choosing a medium or path for message delivery, not converting the message.
Option B: mediation
Incorrect – Mediation involves resolving conflicts, not the creation of messages.
Option C: encoding
Correct – Encoding is the transformation of ideas into a symbolic form to convey a message.
Option D: decoding
Incorrect – Decoding is the process of interpreting the encoded message by the receiver.