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UGM June 2019 Q91

91Singapore Airlines offer personalized service at the airport, excellent service in flight, a menu of customer’s choice, personal TV, etc. It is an example of:
  • Option : D
  • Explanation : Experience brand is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company nam e. Through a combination of various modes a consumer uses to interact with a brand, companies attempt to create a general atmosphere of goodwill, dependability, or trust to create an association between the brand and a specific need or emotion.
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