Manag., January-2017-Q23
- Option : B
- Explanation : Product and service adjustment strategies:
Discount pricing and allowances: Reducing prices to reward customer responses such as paying early or promoting the product or services.
Segmented pricing: Adjusting prices to allow for differences in customers, services, products or locations.
Psychological pricing: Adjusting prices for psychological effect.
Promotional pricing: Temporarily reducing prices to increase short-run sales.
Value pricing: Adjusting prices to offer the right combination of quality and service at a fair price.
Geographical pricing: Adjusting prices to account for the geographic location of customers.
International pricing: Adjusting prices for international markets.
