Manag., January-2017-Q21
0. Which one of the following components is not the part of broad marketing environment?
- Option : B
- Explanation : The broad environment consists of six components: demographic environment, economic environment, natural environment, technological environment, political-legal environment and social-cultural environment. These environments contain forces that can have a major impact on the actors in the task environment, which is why smart marketers track environmental trends and changes closely.
