Manag., January-2017-Q3
- Option : C
- Explanation : Penetration pricing strategy: Penetration pricing is based on setting lower, rather than higher prices in order to gain a large, if not dominant market share. Market penetration strategies differentiate between opinion leaders and market followers and are primarily applied if a new market is entered. The expectation is that a quick product diffusion allows benefiting from cost degression that allows a market leadership position.
