Manag., November-2017 – Q21
- Option : C
- Explanation : > Negative demand: Consumers dislike the product and may even pay a price to avoid it.
> Non-existent demand: Consumers may be unaware of or uninterested in the product.
> Latent demand: Consumers may share a strong need that cannot be satisfied by an existing product.
> Declining demand: Consumers begin to buy the product less frequently or not at all.
> Irregular demand: Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.
> Full demand: Consumers are adequately buying all products put into the marketplace.
> Overfull demand: More consumers would like to buy the product than can be satisfied.
> Unwholesome demand: Consumers may be attracted to products that have undesirable social consequences.
