Manag., July-2018 – Q34 Multiple Choice Questions

Option : A
Explanation : Style, Fashion, and Fad Life Cycles: It is important to discuss another type of life cycle. The first one is called style. It is a basic and distinctive mode of expression. Once invented, styles can last for generations, going in and out of fashion. This is usually seen in products such as homes, clothing and art etc.
Fashion is currently accepted or popular style in a given field. Fashions pretty much follow the typical bell-shaped product lifecycle curve. The length of fashion cycles is difficult to predict as the consumers soon start to look for the missing attributes.
Fads are fashions that come quickly into public view, are adopted with great zeal, peak early, and decline very fast. Their acceptance the cycle is short, and they tend to attract only a limited following who are searching for excitement or want to distinguish themselves from others.

List-I	List-II
(a) Style	(i) That comes quickly into public view, are adopted with great zeal, peak early, and decline very fast.
(b) Fashion	(ii) A basic and distinctive mode of expression appearing in a field of human endeavor.
(c) Fad	(iii) Currently accepted or popular style in a given field.