Manag., December-2018 – Q81
| List-I (Names of the quadrant) | List-II (Action required) |
| (a) Dogs | (i) Have excess resources that can be spun off to those products that need it |
| (b) Question marks | (ii) Require a heavy resource investment to fuel their rapid growth |
| (c) Cash cows | (iii) Should be phased out unless they are needed to complement the sales of another product or for competitive reasons |
| (d) Stars | (iv) Require significant resources to maintain and potentially increase their market share |
