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0. Given below are two statements labeled as Assertion (A) and Reason (R). Read the statements and answer the question that follows: Assertion (A): International product standardization is least costly in terms of both manufacturing and marketing costs for the company. So companies should bring uniformity in their marketing mix elements. Reason (R): No change in the product itself is required for marketing overseas but many items may require some adaptation for making them suitable for the foreign markets. Which of the following options is correct?
Both the statements (A) and (R) are correct and (R) is the correct explanation of (A)
Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
Statement (A) is correct, but (R) is incorrect
Both statements (A) and (R) are incorrect
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