Match List-I with List-II:
| List-I | List-II |
| (a) Propitious Niche | (i) It focusses on improving the competitive position within the specific industry that the business unit serves |
| (b) Strategic window | (ii) An extremely favorable window market situation so well suited to the firm’s competitive the advantage that other organizations are not likely to challenge it |
| (c) Mission | (iii) A unique market opportunity that is available only for a particular time |
| (d) Business strategy | (iv) It is an objective and the measurable common thread to highlight and focus the the energy of everyone in the direction that the management believes is the best for the best |