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0. The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are ________.
customer focus, cost, convenience, and communication
customer solution, customer cost, convenience, and communication
convenience, control, competition, and cost
competition, cost, convenience, and communication
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