UGC NET COMMERCE December 2018 Q56

56Choose the correct code for the following statements being correct or incorrect.
Statement I: A well-chosen marketing channel must be aligned to company’s marketing strategy with respect to segmentation, targeting and positioning.
Statement II: Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption.
  • Option : C
  • Explanation : A marketing channel can be defined as follows:
    A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for use or consumption.
    The definition bears some explication. It first points out that a marketing channel is a set of interdependent organizations. That is, a marketing channel is not just one firm doing its best in the market—whether that firm is a manufacturer, wholesaler, or retailer. Rather, many entities are typically involved in the business of channel marketing. Each channel member depends on the others to do their jobs.
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