UGC NET COMMERCE December 2018 Q42

0. Cost plus pricing is considered appropriate for which combination of the following?
(i) Product Tailoring
(ii) Public Utility Pricing
(iii) Refusal Pricing
(iv) Monopoly Pricing
Choose the correct answer from the code given below:

  • Option : D
  • Explanation : Cost-Plus Pricing: With cost-plus pricing, the seller’s costs are determined (usually during a project or after a project is completed), and then a specified dollar, amount or percentage of the cost is added to the seller’s cost to establish the price. Costplus pricing and competition-based pricing are in fact the most common bases for pricing services. When production cost are difficult to predict, cost-plus pricing is appropriate. Projects involving custom-made equipment and commercial construction are often priced using this technique. The government frequently uses such cost-based pricing in granting defense contracts. One pitfall for the buyer is that the seller may increase costs to establish a larger profit base. Furthermore, some costs, such as overhead, may be difficult to determine. In periods of rapid inflation, cost-plus pricing is popular, especially when the producer must use raw materials that are fluctuating in price. In industries in which cost-plus pricing is common and sellers have similar costs, price competition may not be especially intense.
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