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0. Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.Assertion (A): Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.Reason (R): Customer Relationship Management (CRM) databases have become an asset for the analysis of customer behaviour.
Both (A) and (R) are correct and (R) is the right explanation of (A).
(A) is correct, but (R) is not correct.
Both (A) and (R) are correct, but (R) is not the right explanation of (A).
Both (A) and (R) are incorrect.
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