UGC NET COMMERCE June 2019 Q73

73Shopping goods have which of the following features?
(a) These products are generally durable in nature
(b) Consumers generally compare the goods of various sellers and then buy such goods
(c) Per unit price of these goods is generally high
(d) These goods are regularly and continuously in demand
(e) These goods are sold as a result of aggressive promotional efforts
Choose the correct option from the following:

Option : B
Explanation : Shopping Products: They are purchased after due shopping efforts. The shopping efforts include search and comparison of goods on the basis of price, quality, suitability etc.
Examples: Furniture, Television, Washing Machine, Music systems.
Characteristics:
(i) The shopping products are generally of durable nature;
(ii) The unit price as well as profit margin of shopping products is generally high;
(iii) Customers compare the prices of products of different companies before making selection.
(iv) Purchases of shopping products are generally pre-planned;
(v) Lot of persuasive effort is needed to convince the buyers to purchase such products, for this services of retailers are availed.

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