5Dec19 FS Q10
- Option : A
- Explanation : An open house is a scheduled period of time for which a house/organisation is open for exploration by interested people/parties. If a public sector organisation aims to communicate with public by organizing an open house, it will serve as an exercise for publicity (process of creating public awareness about the organisation), public relations (the professional maintenance of a favourable public image by the organization) and image building (improving the public image or opinion about the organisation) Lobbying, on the other hand, refers to any attempt to influence the decisions of the government. It has its origin in the efforts made to influence the votes of legislators, generally in the lobby outside the legislative chamber; and has come to acquire an unavoidable presence in the political system today.
