Which of the following is not a method of segmenting a market?
A. | Behavioural segmentation |
B. | Psychographic segmentation |
C. | Benefits segmentation |
D. | Customer segmentation |
Option: D Explanation : Click on Discuss to view users comments. |
Match the group of words in List - I with the group of words in List - II :
List - I List - II
a. Grievances i. Profit sharing
b. Impact of technology ii. Effective planning
c. Adjustment to technology iii. Index of low morale
d. Morale improvement iv. Changes in occupation
A. | Codes : a b c d i ii iii iv |
B. | Codes : a b c d iv iii ii i |
C. | Codes : a b c d iii ii iv i |
D. | Codes : a b c d iii iv ii i |
Option: D Explanation : Click on Discuss to view users comments. |
"Relationship" in marketing means
A. | Relation between buyer and seller |
B. | Relation between sales person |
C. | Relation between company and consumers |
D. | All of the above |
Option: A Explanation : Click on Discuss to view users comments. |