Classical

December 2014 - Paper 3

21:  

Which of the following is not a method of segmenting a market?

A.

Behavioural segmentation

B.

Psychographic segmentation

C.

Benefits segmentation

D.

Customer segmentation

 
 

Option: D

Explanation :


22:  

Match the group of words in List - I with the group of words in List - II :

List - I                                                    List - II

a. Grievances                                      i. Profit sharing

b. Impact of technology                     ii. Effective planning

c. Adjustment to technology             iii. Index of low morale

d. Morale improvement                     iv. Changes in occupation

A.

Codes :

a b c d

i ii iii iv

B.

Codes :

a b c d

iv iii ii i

C.

Codes :

a b c d

iii ii iv i

D.

Codes :

a b c d

iii iv ii i

 
 

Option: D

Explanation :


23:  

"Relationship" in marketing means

A.

Relation between buyer and seller

B.

Relation between sales person

C.

Relation between company and consumers

D.

All of the above

 
 

Option: A

Explanation :


24:  

Long term capital loss can be set off from which of the following?

A.

Short term capital gain only

B.

Long term capital gain only

C.

Income from business and profession

D.

Capital gain head of income

 
 

Option: B

Explanation :


25:  

Return on Investment (RoI) is computed as

A.

Net Profit Ratio x Capital Turnover Ratio

B.

Operating Net Profit Ratio x Shareholders Fund

C.

Net Profit / Sales

D.

Cost of Sales / Capital Employed

 
 

Option: A

Explanation :




Suggest an improvement