JUNE 2013 - Paper 2

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3. JUNE 2013
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21:  

What kind of pricing strategy a firm should normally follow for marketing electronic goods?

A.	Penetration pricing strategy
B.	Skimming pricing strategy
C.	Cost plus pricing strategy
D.	All of the above
	Answer Report Discuss
	Option: A Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

22:  

Which fact is true about on-line marketing?

A.	A website which is user friendly.
B.	A website which is user friendly and regularly updated .
C.	A website which is user friendly, regularly updated and make product's graphical image available.
D.	A website which is user friendly, regularly updated, provides product's graphical image and product's price is competitive.
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

23:  

Which of the following function involved under marketing management's function?

1. Collection of market information

2. Marketing coordination

3. Marketing controlling

4. All the above

A.	1 and 2
B.	2 and 3
C.	3 only
D.	4 only
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

24:  

Two statements are given below :

Statement - I: Product concept of marketing holds that consumers would favour those products that are available and highly affordable.

Statement - II : Production concept of marketing holds that consumers would not buy enough of the company's product unless the company undertakes a substantial promotional effort.

Choose the correct option from the four options given below:

 

A.	Statement I is correct and II is wrong.
B.	Statement II is correct and I is wrong.
C.	Both statements are correct.
D.	Both statements are wrong.
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

25:  

Match the following:

List – I	List – II
a. Differentiation	1. How familiar and intimate consumers are with the brand.
b. Esteem	2. The degree to which a brand is seen as different from others.
c. Relevance	3. How well the brand is regarded and respected.
d. Knowledge	4. The breadth of a brand's appeal.

 

A.	a   b    c   d 1   2    3   4
B.	a   b    c   d 2    3   4   1
C.	a   b    c   d 3   4    1   2
D.	a   b    c   d 4   3    2   1
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

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