A marketing network consists of :
| A. | The tasks to devise marketing activities. |
| B. | The tasks of hiring, training and motivating employees. |
| C. | The activities that help in designing and implementing the marketing programmes. |
| D. | The company and its supporting stakeholders with whom it has built mutually profitable business relationships. |
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Option: D Explanation : Click on Discuss to view users comments. |
Target marketing involves which of the following activities ?
(a) Market positioning
(b) Market targeting
(c) Market behavior
(d) Market segmentation
Code :
| A. | (a) and (b) |
| B. | (b) and (d) |
| C. | (a), (b) and (d) |
| D. | (b), (c) and (d) |
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Option: C Explanation : Click on Discuss to view users comments. |
The pricing strategy which adjusts the basic price to accommodate differences in customers, products and locations is called:
| A. | Differentiated pricing |
| B. | Promotional pricing |
| C. | Geographical pricing |
| D. | Price discounts and allowances |
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Option: A Explanation : Click on Discuss to view users comments. |
| A. | the producer, wholesaler and retailer acting in a unified system. |
| B. | multichannel marketing. |
| C. | two or more marketing channels to reach one or more customer segments. |
| D. | two or more unrelated companies put together resources to exploit an emerging market. |
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Option: D Explanation : Click on Discuss to view users comments. |
Match the items of List - I with the items of List - II :
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List – I |
List – II |
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(a) Face-to-face interaction with one or more prospective purchasers |
(i) Sales promotion |
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(b) Any paid form of nonpersonal promotion |
(ii) Public relations |
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(c) Short-term incentives to encourage purchase |
(iii) Personal selling |
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(d) Programmes to promote company's image |
(iv) Advertising |
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Codes: |
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| A. | (iii) (iv) (ii) (i) |
| B. | (iii) (iv) (i) (ii) |
| C. | (ii) (i) (iii) (iv) |
| D. | (ii) (iii) (i) (iv) |
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Option: B Explanation : Click on Discuss to view users comments. |
