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June 2015 - Paper 3

56:  

In addition to motivation, learning and memory, which one of the following is included in the main psychological processes affecting consumer behavior ?

A.

Perception

B.

Life cycle

C.

Life style

D.

Social class

 
 

Option: A

Explanation :

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57:  

Match the items of List - I with the items of List - II :

List – I

List – II

(a) Geographic Segmentation

(i) Gender, income, religion

(b) Demographic Segmentation

(ii) Knowledge, attitude, response

(c) Psychographic Segmentation

(iii) Regions, cities, neighborhoods

(d) Behavioral Segmentation

(iv) Lifestyle, personality traits, values

Codes:

 

 

A.

(ii) (iv) (iii) (i)

B.

(ii) (iv) (i) (iii)

C.

(iv) (ii) (i) (iii)

D.

(iv) (i) (ii) (iii)

 
 

Option: B

Explanation :

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58:  

Which one of the following is not a stage in the product life cycle ?

A.

Introduction

B.

Growth

C.

Equilibrium

D.

Decline

 
 

Option: C

Explanation :

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59:  

Which one of the following is correct statement in respect of co-branding?

A.

Co-branding is an umbrella branding of goods of a company.

B.

In co-branding, two or more well-known existing brands are combined into a joint product.

C.

Co-branding is the process of combining two brands for promoting brand equity.

D.

All of the above

 
 

Option: B

Explanation :

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60:  

Which one of the following is not a major punishment ?

A.

Withholding of increments

B.

Demotion

C.

Transfer

D.

Suspension

 
 

Option: C

Explanation :

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