JUNE 2013 - Paper 2

26:  

Concessions mainly multinational in character come under the principle of

A.

Non-discrimination

B.

Reciprocity

C.

Market Access

D.

Fair Competition

 
 

Option: B

Explanation :

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27:  

Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognise their breadth and interdependence?

A.

Product concept

B.

Sales concept

C.

Societal marketing concept

D.

Holistic marketing concept

 
 

Option: D

Explanation :

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28:  

Positive NPV in project appraised by a firm may not occur an account of

A.

Economics of scale

B.

Market reach

C.

Product differentiation

D.

Intangible benefits

 
 

Option: D

Explanation :

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29:  

Bonds or debentures issued by Securitization company should bear interest not less than

A.

Bank Rate

B.

Prime Lending Rate

C.

1.5% over the Bank Rate

D.

1.5% over the Saving Rate

 
 

Option: C

Explanation :

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30:  

Assertion (A) : When span of control is wide co-ordination and control becomes difficult.

Reason (R) : In a narrow span, levels of authority reduces.

A.

Both (A) and (R) are true and (R) is the correct explanation of (A).

B.

Both (A) and (R) are true, but (R) is not a correct explanation of (A).

C.

(A) is true, but (R) is false.

D.

(A) is false, but (R) is true.

 
 

Option: C

Explanation :

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