June 2012 - Paper 2

36:  

Howard-Sueth model of consumer behaviour is popularly known as

A.

Machine Model

B.

Human Model

C.

Marketing Model

D.

Purchase Model

 
 

Option: A

Explanation :

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37:  

Which one of the following matches correspond to the Member and Observer countries of the SAARC?

(i) India, Pakistan, Bangladesh, Bhutan, Nepal, Sri Lanka, Afghanistan, Maldive

(ii) Iran, China, Japan, USA, South Korea, European Union

(iii) Pakistan, Nepal, India, Bangladesh, Iran

(iv) UK, USA, North Korea, South Africa

A.

(iii) and (iv)

B.

(ii) and (iv)

C.

(i) and (ii)

D.

(ii) and (iii)

 
 

Option: C

Explanation :

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38:  

Imperial Bank was established on January 27, 1921 on the advise of

A.

J. M. Keynes

B.

Lord Illingworth

C.

King George V

D.

Winston Churchill

 
 

Option: A

Explanation :

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39:  

Classification of respondents only on the basis of gender is an application of

A.

Ordinal scale

B.

Nominal scale

C.

Interval scale

D.

Ratio scale

 
 

Option: B

Explanation :

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40:  

In India, the Commercial Banks are given license of operation by

A.

The Government of India

B.

The Ministry of Finance

C.

Reserve Bank of India

D.

Banking Companies Regulation Act, 1949

 
 

Option: C

Explanation :

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