| A. | Channel differentiation |
| B. | Services differentiation |
| C. | People differentiation |
| D. | Product differentiation |
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Option: C Explanation : Click on Discuss to view users comments. |
| A. | All customers will be delighted. |
| B. | Customer-perceived value will be increased. |
| C. | The company will need to follow up with a demarketing campaign. |
| D. | Not all customers will be satisfied. |
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Option: A Explanation : Click on Discuss to view users comments. |
Which of the following is not a primary activity in Michael Porter’s value chain ?
| A. | Inbound logistics |
| B. | Operations |
| C. | Outbound logistics |
| D. | Procurement |
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Option: D Explanation : Click on Discuss to view users comments. |
| A. | Validity |
| B. | Reliability |
| C. | Relativity |
| D. | Sensitivity |
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Option: B Explanation : Click on Discuss to view users comments. |
Assertion (A) : Too many stimuli make a person accommodated to those sensations. Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly.
Reason (R) : To cut through advertising clutter and to ensure that consumers
perceive advertisement, marketers try to increase sensory input.
| A. | (A) is right and (R) is wrong. |
| B. | (A) is wrong and (R) is right. |
| C. | Both (A) and (R) are right but (R) does not explain (A). |
| D. | Both (A) and (R) are right and (R) explains (A). |
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Option: C Explanation : Click on Discuss to view users comments. |
