Which of the following accounting equations is not correct?
| A. | Assets - Liabilities = Equity |
| B. | Assets - Equity = Liability |
| C. | Assets + Liabilities = Equity |
| D. | Liabilities + Equity = Assets |
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Option: C Explanation : Click on Discuss to view users comments. |
In a predominantly illiterate area consisting of 10,000 population, data has to be collected from 10% of them. The appropriate technique for data collection would be
| A. | Questionnaire |
| B. | Schedule |
| C. | Interview |
| D. | All the above |
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Option: C Explanation : Click on Discuss to view users comments. |
Match the following statements with their authors:
Statement
a. "Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables".
b. "The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market."
c. "Marketing is the managerial process by which products are matched with markets and through which transfers of ownership are affected."
d. "Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer".
Author
i. Wheeler
ii. Cundiff, Still & Govoni
iii. McCarthy
iv. Philip Kotler
| A. | a b c d ii iv i iii |
| B. | a b c d i ii iv iii |
| C. | a b c d iv iii i ii |
| D. | a b c d iii iv ii i |
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Option: C Explanation : Click on Discuss to view users comments. |
