From the following set of information, which combination is correct to define the process of perception in order to understand consumer behaviour?
(a) Selective Attention (b) Selective Distortion
(c) Selective Retention (d) Selective Apprehension
| A. | Only (a) and (d) are correct |
| B. | Only (a), (b) and (d) are correct |
| C. | Only (b), (c) and (d) are correct |
| D. | Only (a), (b) and (c) are correct |
|
Option: D Explanation : Click on Discuss to view users comments. |
When the company's Salesperson contacts the customer from time to time with Suggestions about improved uses of the product or additional new range of products, then it is called as :
| A. | Proactive Marketing |
| B. | Accountable Marketing |
| C. | Reactive Marketing |
| D. | Relationship Marketing |
|
Option: A Explanation : Click on Discuss to view users comments. |
A state of demand where major part of the market dislikes the product and may even pay a price to avoid it, may be called as :
| A. | Declining Demand |
| B. | Overfull Demand |
| C. | Negative Demand |
| D. | Distractive Demand |
|
Option: C Explanation : Click on Discuss to view users comments. |
When the Companies pay less attention to its own costs or demands and bases its price largely on competitors' prices, then it is known as :
| A. | Value Pricing |
| B. | Going rate pricing |
| C. | Image pricing |
| D. | Psychological pricing |
|
Option: B Explanation : Click on Discuss to view users comments. |
|
(a) Need family
|
(i) The core need that underlines the existence of a product family
|
|
(b) Product family
|
(ii) Group of items within a product line that share one of several possible forms of the product
|
|
(c) Product class
|
(iii) Group of products within the product family recognized as having a certain functional coherence
|
|
(d) Product line
|
(iv) All the product classes that can satisfy a core need with reasonable effectiveness |
| A. | Only (a) - (i), (b) - (iv) and (c) - (iii) are correct |
| B. | Only (a) - (i), (b) - (iii) and (c) - (iv) are correct |
| C. | Only (b) - (iv), (c) - (iii) and (d) - (ii) are correct |
| D. | (a) - (i), (b) - (iii), (c) - (ii) and (d) - (iv) are correct |
|
Option: A Explanation : Click on Discuss to view users comments. |
