Marketing Management - Marketing Management Questions

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21:  

Who developed the 4 P's of marketing?

A.	J. R. Betty
B.	Hanson
C.	McCarthy
D.	Peter F. Drucker
	Answer Report Discuss
	Option: C Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

22:  

What is the advantages of on-line marketing?

A.	Making the location of Marketer Irrelevant
B.	Increasing feedback
C.	Making the size of Marketer Irrelevant
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

23:  

Channels of distribution is known as

A.	Trade Channel
B.	Proper Channel
C.	Path Channel
D.	None of these
	Answer Report Discuss
	Option: A Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

24:  

The choice of marketing mix depends upon

A.	Marketing organisation structure and information system
B.	Marketing objectives
C.	The marketing environment of the organisation
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

25:  

Marketing characteristics are

A.	Product market segmentation
B.	Need based marketing strategy
C.	Profit-orientation
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

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