False and mishandling claims vulgarity in advertisement do not match with
| A. | Aggressive advertising |
| B. | Ethics in advertising |
| C. | Mass level of advertising |
| D. | Sales promotion |
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Option: B Explanation : Click on Discuss to view users comments. preeti said: (4:15pm on Tuesday 7th June 2016)
Ethics in advertising
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Marketing is
| A. | Essential an operational and purposive pursuit |
| B. | A cost of service |
| C. | A cost of product |
| D. | An expenses |
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Option: A Explanation : Click on Discuss to view users comments. |
Which is the basic form of Innovation?
| A. | Introduction of novel production process |
| B. | Improvement and development of existing process |
| C. | Improvement and development of existing firm |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Match the following
List-I List-II
(Marketing Sub-plans) (Variables)
(a) Baseline Research 1. Customer Service
(b) Technical Plan 2. Packaging
(c) Organisational 3. Regulation Plan
(d) Contingency 4. Risk Management Plan
5. Tax
| A. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| B. | Codes: (a) (b) (c) (d) 2 3 1 4 |
| C. | Codes: (a) (b) (c) (d) 1 3 2 4 |
| D. | Codes: (a) (b) (c) (d) 4 2 3 1 |
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Option: A Explanation : Click on Discuss to view users comments. |
A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various part of the market is known as
| A. | Market targeting |
| B. | Market positioning |
| C. | Market segmentation |
| D. | Market strategy |
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Option: C Explanation : Click on Discuss to view users comments. |
