Which of the following is not factors of the demand variable, according to Philip Kotler?
| A. | Environment Variable |
| B. | Competition Variable |
| C. | Customer Variable |
| D. | All of the above |
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Option: D Explanation : According to Dr. Philip Kotler, “Demand variables are the factors which affect Industry and company sales.” Hence, the demand variables are broadly classified into two parts: a) Controllable and b) Uncontrollable. Controllable Demand Variables These variables can be controlled by the business enterprise itself. These variables are price of product, quality of product and channels of distribution. Uncontrollable Demand Variables These variables affect the demand of the product of the company. They cannot be controlled by the business enterprise. These factors are:-
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Which of the following is not controllable variable of marketing management?
| A. | Competitive Environment |
| B. | Technological Environment |
| C. | Economic Environment |
| D. | All of above |
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Option: D Explanation : Click on Discuss to view users comments. |
The marketing concerns requires both fixed capital and
| A. | Working Capital |
| B. | Long-term Capital |
| C. | Share Capital |
| D. | Flexible Capital |
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Option: A Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Bases of Segmenting Industrial Markets) List-II (Factors)
(a) Physical 1. Size of Industry
(b) Operational 2. Logistic Policy
(c) Purchases 3. Lobby Status
(d) Situational 4. Specific Order
5. Risk Factor
| A. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| B. | Codes: (a) (b) (c) (d) 4 5 1 2 |
| C. | Codes: (a) (b) (c) (d) 2 3 1 4 |
| D. | Codes: (a) (b) (c) (d) 4 5 1 2 |
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Option: A Explanation : Click on Discuss to view users comments. |
