Marketing research data is gathered by
A. | Observation |
B. | In-depth interviews |
C. | Controlled experiment |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
Element of promotion mix
(i) Personal selling
(ii) Sales promotion
(iii) Public relations
(iv) Direct mail
(v) Trade fairs and exhibitions
(vi) Advertising
A. | i, ii, iii and iv |
B. | ii, i, iv and v |
C. | iii, iv, v and vi |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
Assertion (A). Marketing occupies an important position in the organisation.
Reason (R). Marketing is the function of business concerned with creation of a consumer.
A. | Assertion (A) and Reason (R) both are true. |
B. | Assertion (A) is true but Reason (R) is not true |
C. | Assertion (A) is not true but Reason (R) is true |
D. | Assertion (A) and Reason (R) both are untrue. |
Option: A Explanation : Click on Discuss to view users comments. |