Match the following
List-I (Authors) List-II (Ideas)
(a) Bill Bishop 1. Strategic Marketing for the Digital Age
(b) D. Bird 2. Commonsense Direct Marketing
(c) Daniel S. Jonal . 3. On-line Marketing
(d) Jeffery F. Rayport . 4. Managing is the Market space
5. e-commerce
| A. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| B. | Codes: (a) (b) (c) (d) 5 1 4 3 |
| C. | Codes: (a) (b) (c) (d) 3 1 2 4 |
| D. | Codes: (a) (b) (c) (d) 3 2 4 1 |
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Option: A Explanation : Click on Discuss to view users comments. |
Advertising does appear to be important in
| A. | Brand image |
| B. | Highlighting Specific Features |
| C. | Information |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Marketing Sub-plans) List-II (Factors)
(a) Base Line Research 1. Market Segmentation
(b) Technical Plan 2. Branding
(c) Organizational 3. Distribution Plan
(d) Contingency 4. Market Expansion Plan
5. Tax
| A. | Codes: (a) (b) (c) (d) 2 3 4 1 |
| B. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| C. | Codes: (a) (b) (c) (d) 1 3 2 4 |
| D. | Codes: (a) (b) (c) (d) 1 2 4 3 |
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Option: B Explanation : Click on Discuss to view users comments. |
Marketing planning is concerned with
| A. | Planning the amount the placement of newspaper ads |
| B. | Planning consignment sales contracts to be offered |
| C. | Planning sales force size and deployment |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Element of Marketing) List-II (Features)
(a) Place (Distribution) 1. Warehouse
(b) Promotion 2. Publicity
(c) Price 3. Margins
(d) Product 4. Durability or Quality
5. Marketing Mix
| A. | Codes: (a) (b) (c) (d) 2 4 3 1 |
| B. | Codes: (a) (b) (c) (d) 3 1 4 2 |
| C. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| D. | Codes: (a) (b) (c) (d) 1 3 2 4 |
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Option: C Explanation : Click on Discuss to view users comments. |
