UGC NET COMMERCE December 2018 Q47
0. Match the items of List-I with the items of List-II and choose the correct code given below.
| LIST-I | LIST-II |
| (a) The economy was characterised by marketing small regional suppliers who sold goods on a local basis | (i) Mass marketing |
| (b) Standardised, goods were sold at national level | (ii) Hyper-segmentation |
| (c) Era of market differentiation based on demographic, socio-economic and life style factors | (iii) Segmentation |
| (d) Technological advancements, especially in the area of digital communication, allow marketers to communicate with individual consumers or very small groups | (iv) Fragmentation |
CODES
| (a) | (b) | (c) | (d) | |
| 1 | (iv) | (i) | (iii) | (ii) |
| 2 | (iv) | (i) | (ii) | (iii) |
| 3 | (i) | (ii) | (iii) | (iv) |
| 4 | (i) | (iv) | (ii) | (iii) |
