Classical

June 2015 - Paper 2

26:  

The service marketing mix is an extended marketing mix and includes:

(i) People

(ii) Process

(iii) Service

(iv) Physical evidence

Codes:

A.

(ii), (iii) and (iv)

B.

(i), (ii) and (iii)

C.

(i), (ii) and (iv)

D.

(i), (iii) and (iv)

 
 

Option: C

Explanation :


27:  

Black box model in marketing relates to:

A.

Marketing planning

B.

Marketing mix

C.

Marketing control 

D.

Consumer behaviour

 
 

Option: D

Explanation :


28:  

Items, considered part of the augmented product, do not include:

A.

Guarantee

B.

Warranty

C.

Complementary products 

D.

Channels of distribution

 
 

Option: D

Explanation :


29:  

Which of the following is not a type of direct marketing?

A.

Direct mail marketing

B.

Retail marketing

C.

Telemarketing

D.

Email direct marketing

 
 

Option: B

Explanation :


30:  

'Press release' is a part of:

A.

Public relations

B.

Advertising

C.

Sales promotion 

D.

None of the above

 
 

Option: A

Explanation :




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