The service marketing mix is an extended marketing mix and includes:
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
Codes:
| A. | (ii), (iii) and (iv) |
| B. | (i), (ii) and (iii) |
| C. | (i), (ii) and (iv) |
| D. | (i), (iii) and (iv) |
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Option: C Explanation : Click on Discuss to view users comments. |
Black box model in marketing relates to:
| A. | Marketing planning |
| B. | Marketing mix |
| C. | Marketing control |
| D. | Consumer behaviour |
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Option: D Explanation : Click on Discuss to view users comments. |
Items, considered part of the augmented product, do not include:
| A. | Guarantee |
| B. | Warranty |
| C. | Complementary products |
| D. | Channels of distribution |
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Option: D Explanation : Click on Discuss to view users comments. |
