A. |
One sided messages work best with audiences those are initially predisposed to communicator's position.
|
B. | Two sided arguments work best with audiences who are similar and not opposed. |
C. | Two sided messages tend to be more effective with better educated audiences. |
D. |
Two sided messages tend to be more effective with audiences those are likely to be exposed to counter propaganda.
|
Option: B Explanation : Click on Discuss to view users comments. |
A. | Organised resistance |
B. | Slow learning |
C. | Fast forgetting |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
A. | Life style |
B. | Self-concept |
C. | Personality |
D. | Attitude |
Option: C Explanation : Click on Discuss to view users comments. |
A. | competitive pricing |
B. | e-marketing pricing |
C. | yield management pricing |
D. | none of the above |
Option: C Explanation : Click on Discuss to view users comments. |
A. | (i) (iii) (ii) (iv) |
B. | (iv) (ii) (i) (iii) |
C. | (ii) (i) (iv) (iii) |
D. | (iii) (i) (iv) (ii) |
Option: D Explanation : Click on Discuss to view users comments. |