Classical

December 2014 - Paper 2

36:  

The main characteristics of Weber's bureaucracy are :

A.

Specialization

B.

Hierarchy of authority

C.

System of rules

D.

All of the above

 
 

Option: D

Explanation :


37:  

The promotion mix of a company consists of these -

A.

Marketing communication, promotion decisions

B.

Personal selling, product objectives

C.

Advertising, personal selling, sales promotion, publicity and public relations

D.

Consumer psychology, buyers motives, brand equity

 
 

Option: C

Explanation :


38:  

Dividend capitalisation model was developed by

A.

Ezra Solomon

B.

Myron J. Gordon

C.

James E. Walter

D.

Merton H. Miller and Franco Modigliani

 
 

Option: B

Explanation :


39:  

Which of the following is not ensured to the consumer in the globalization?

A.

Lower prices

B.

Better selection

C.

Clear origin of goods and services

D.

Improved services

 
 

Option: C

Explanation :


40:  

X, Y, Z are sharing profits in the ratio of 6 : 5 : 3. A is admitted into partnership for 1/8'h share. The sacrificing ratio of X, Y and Z is

A.

Equal

B.

6 : 5 : 3

C.

5/14, 4/14, 5/14

D.

4 : 5 : 5

 
 

Option: B

Explanation :




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