Classical

December 2013 - Paper3

36:  
Which is not one of  the stages in the consumer buying_decision process ?
A.

purchase decision

B.

Post-purchase behaviour

C.

Problem recognition

D.

Cultural factors

 
 

Option: C

Explanation :


37:  

At which stage of the product- life- cycle are the pricing decisions most complex ?

A.

Decline

B.

Growth

C.

Introduction

D.

Maturity

 
 

Option: D

Explanation :


38:  
Which one is not an element of market logistics ?
A.

Inventory

B.

Order-processing

C.

Warehousing

D.

Supply chain management

 
 

Option: A

Explanation :


39:  
Under which legislation, the manufacturers and distributors are required to declare Maximum Retail Price (MRP) on packaged commodities ?
A.
The Bureau of Indian Standards Act. 1986
B.

The Consumer protection Act, 1986

C.
The Standards of Weights and Measures Act,1976
D.
The Essential Commodities Act, 1955
 
 

Option: B

Explanation :


40:  
In modern marketing,which of the following functions of a distribution middleman is gaining maximum importance ?
A.
Making persuasive communication
B.

Price negotiation

C.

Keeping adequate inventory

D.

Gathering market information

 
 

Option: D

Explanation :




Suggest an improvement