Classical

December 2013 - Paper2

26:  

Which of the following is not the major component of holistic marketing?

A.

Relationship marketing

B.

Integrated marketing

C.

Customer satisfaction

D.

Socially-responsible marketing

 
 

Option: A

Explanation :


27:  
Which of the legislations listed below do not form part of the marketing environment of India ? 
A.
The Drugs and Cosmetics Act, 1940
B.
The Prevention of Food and Adulteration Act,1954 
C.
The Monopolies and Restrictive Trade Practices Act, 1969
D.

Both (B) and (C)

 
 

Option: A

Explanation :


28:  
The set of all actual and potential buyers of a product is known as 
A.

Customer Group

B.

Industry

C.

Market

D.

None of the above

 
 

Option: C

Explanation :


29:  
In the model of consumer behaviour given by Philip Kotler, what constitutes the marketing stimuli ?
A.

Marketing environment

B.

Four P's of marketing

C.

Consumer needs and wants

D.

 None of the above

 
 

Option: C

Explanation :


30:  
The factor that exerts the broadest and deepest influence on consumer behaviour is
A.

Culture

B.

Sub-culture

C.

Social Class

D.

Income

 
 

Option: D

Explanation :




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