June 2015

1:

Which one of the following is correct statement in respect of co-branding?

A.

Co-branding is an umbrella branding of goods of a company.

B.

In co-branding, two or more well-known existing brands are combined into a joint product.

C.

Co-branding is the process of combining two brands for promoting brand equity.

D.

All of the above

 

Answer : B

Explanation :

Write your comments here:


Report Error
 

Option: A

Explanation : Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here.